Geni is owned by My Heritage. My Heritage is owned by an Israeli company.
Geni is for those researchers who admire the concept of a World Tree of all people who have a name. Many comments above speak to duplicates. On Geni there are no duplicates. One person, one record, one set of relatives. If you add a person that is already on Geni you will get a duplication message and a request for a Merge.