Re: Ancestry Faces $250 Million Class Action Lawsuit Over Auto-Renewals


Bob Silverstein
 

Two points.  Every free trial I have seen requires a credit card.  If I do take the teaser, I mark my schedule at the end of the trial so I can cancel it.  I do not think what these websites do is bad but two-faced.  On one hand, they are hoping you forget so they will ding you but then again, they offer you the convenience of starting the paid subscription.  Nonetheless, the ethical thing to do is not to require a credit card up front but to pester you as the free trial ends.

Second point.  Terms.  The courts know that no one reads them, that they are written by and for the benefit of website, not the user, they are non-negotiable and they are coercive.  You cannot use the site unless you accept its terms.  The practice is just about universal.  We certainly need reform for both practices.

Caveat emptor!

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