Jan Meisels Allen
The Los Angeles Museum of the Holocaust has changed its name and its logo.
Its new name is Holocaust Museum of LA and its new logo is:
The reason given behind changing the museum is that they aim to prioritize history and education centered on fighting hatred and intolerance toward all communities.
The museum’s new name is part of a broader rebranding that began in late 2018 and includes a new logo and website, both put into effect on Friday.
The old logo was an abstract architectural image incorporating the LAMOTH acronym. The new logo, by Colorado designer Brett Aronson, depicts a palm pressed against a barbed-wire fence. The open hand is meant to be a universal gesture of communication, Beth Kean, executive director said, “a symbolic gesture in the fight for justice and overcoming adversity, which is more important in the country and the world than it’s ever been. It also says [of hatred], ‘Stop. Enough!’”
On Oct. 21, the museum will mount a virtual gala, hosted by Melissa Rivers and featuring a slew of celebrities — Gal Gadot, Billy Crystal, Morgan Freeman, Jack Black, Sidney Poitier and Ben Stiller among them — each of whom will be seen in pre-recorded messages touching on the importance of combating hatred and bigotry. Proceeds from the event will go toward the museum’s free, virtual educational programs.
“It’s about ‘how can we get our message across in these difficult times?’ and this was a good opportunity,” Kean said. “We’re calling it ’45 Minutes of Inspiration.’”
The Museum was supported and helped transform by former Museum president Randol Schoenberg—who left the Museum in 2017. Randy served as president for a decade during which time he led a capital campaign to expand the museum into an eco-friendly, state of the art building in Pan Pacific Park.
To read more about the new name and logo see:
Jan Meisels Allen
Chairperson, IAJGS Public Records Access Monitoring Committee